B2B Sales Automation Expert & CRM Optimization Specialist with 8+ years transforming data, technology, and customer insights into scalable revenue growth — across GTM strategy, RevOps, email marketing automation, and data-powered sales pipelines.
I build high-end operations that combine clean data structures, smart automation, and bulletproof GTM strategies to unlock scalable, predictable revenue growth for modern B2B organizations.
I am a Sales Operations Consultant & B2B Sales Automation Expert with nearly a decade of experience designing and executing full-stack GTM strategies, Revenue Operations, and data-driven outbound systems that deliver measurable pipeline growth.
As a CRM Optimization Specialist, I bring deep mastery across Salesforce, HubSpot, Outreach.io, and RingCX — architecting clean, deduplicated databases, automated workflows, and executive-grade reporting that turns your CRM from a data dump into a revenue command centre.
From data mining and cleansing at scale to deploying email marketing automation that reaches inboxes — I bridge the gap between technical infrastructure and strategic sales outcomes, helping B2B SaaS organisations unlock predictable, scalable revenue.
Agencies romance you with grand promises of global GTM pipeline expansion, roll out shiny presentations, and lock you into a rigid, year-long contract. After the ink dries, you are left with zero execution.
As the campaign kicks off, effort evaporates. Contact databases accumulate duplicates, cold emails bounce into spam traps, SPF/DKIM records break, and your CRM becomes a quiet graveyard of dead numbers.
Sales development reps spend hours dialing non-existent prospects, marketing campaigns fail, and founders watch pipeline budgets burn away in spreadsheets without booking any qualified meetings.
Load clean, verified contact databases of thousands of active leads matching your exact ICP. Custom warm domain routing ensures a zero spam-trap rate and 90%+ deliverability.
Construct automated, personalized cold email sequences in Outreach.io that read like custom letters and convert prospects like crazy. No generic spamming, just pure relevance.
Work in agile, two-week GTM sprints. Review campaigns and monitor performance metrics on custom Excel spreadsheets and interactive Lovable dashboards that give you total pipeline visibility.
Zero compromise on email validation. If a lead bounces or fails validation, it gets expunged immediately. A clean pipeline is the foundation of deliverability.
Same-day turnaround on campaigns. Sequences get launched within hours, not days. In outbound, every hour of delay is a cold lead lost.
Every outreach, every sequence, every reply gets tracked. Open rates, reply rates, bounce rates, and conversion metrics drive every decision. If it can't be measured, it doesn't exist.
Salesforce and HubSpot aren't data dumps — they're the revenue engine's control room. Deduplication, enrichment, and proper field hygiene are non-negotiable daily tasks.
SPF, DKIM, DMARC — these aren't optional acronyms. Domain warmup, inbox rotation, and sender reputation monitoring keep campaigns alive and landing where they should: the primary inbox.
A/B test subject lines, adjust sequences every sprint, and retire what stops working. The best-performing campaign today is tomorrow's control to beat.
Every day, B2B contact databases lose accuracy. Industry data shows that B2B data decays at a rate of over 2.5% monthly (30% annually) due to job changes, company transitions, and domain shutdowns.
When outreach teams launch sequences on unverified lists, bounce rates spike, SPF/DKIM/DMARC profiles get flagged, and domains get blacklisted. Up to 30% of an SDR's workweek is wasted wrestling with stale leads or entering manual CRM updates.
Without accurate data pipelines and executive dashboards, GTM strategies are just blind guesses. High-performing outbound operations require clean databases, bulletproof email deliverability, and live pipeline visibility.
Gopal's system combines data validation, deliverability auditing, and custom Excel/Lovable analytics to deliver:
The foundation of every high-growth outbound revenue engine:
Building sales dashboards that track appointments, opportunities, and revenue trends. Turning last quarter's wins into patterns — and new data points into smarter decisions. Actionable insights executives can act on.
Deep mastery across Salesforce, HubSpot, Outreach.io, and RingCX. Administering CRM data quality, lead tracking, database management, and platform integrations to keep revenue engines running at peak efficiency.
Fixing deliverability issues and crafting campaigns that prospects actually open, click, and engage with. Proficient in A/B testing, audience segmentation, and GDPR/CAN-SPAM/CASL compliance across global campaigns.
Designing go-to-market motions that align sales, marketing, and data. Territory planning, quota modelling, pipeline design, and performance scorecards that reduce forecast deviation and accelerate deal velocity.
Hunting down high-quality leads that match ideal customer profiles. Leading prospect research teams, running outbound campaigns, and partnering with AEs to accelerate deal progression across SaaS and B2B services.
Analysing campaign data and tweaking strategies to boost sales and marketing results. Monitoring deliverability, opens, clicks, conversions, and opt-outs — tying every metric back to revenue goals.
Ran end-to-end outbound campaigns using Outreach.io, Salesforce, and RingCX — diagnosing and fixing deliverability bottlenecks to maximize open and reply rates. Built revenue dashboards and GTM pipeline tracking using Excel spreadsheets and Lovable analytics templates.
Introduced AI sales tools and smart automation to accelerate outbound velocity. Ran cold email campaigns with audience-specific personalization that cut through inbox noise — improving reply rates and booked-meeting conversion.
Executed targeted outbound prospecting across enterprise accounts promoting data intelligence solutions. Generated qualified pipeline opportunities and partnered directly with account executives to accelerate deal progression.
Led a prospect research and contact discovery team, converting targeted prospects into qualified sales opportunities. Built performance dashboards, managed campaign reporting in Excel, and ran GTM training for new hires.
Managed and executed email marketing campaigns across APAC, EMEA, and LATAM using HubSpot, Mailchimp, and Zoho Campaigns. Deployed A/B testing, audience segmentation, and dynamic personalization while ensuring full GDPR, CAN-SPAM, and CASL compliance.
Running outbound campaigns and analysing performance data to sharpen sales and marketing results. Mastering Outreach.io, Salesforce, and RingCX to keep the revenue engine running smoothly. Fixing email deliverability issues and building executive dashboards that track appointments, opportunities, and revenue trends on Excel and Lovable.
Led strategic cold email campaigns with audience-specific messaging that boosted reply rates and converted leads into booked meetings. Introduced AI tools and smart automation that helped the team work faster and hit goals more consistently.
Executed outbound prospecting initiatives across enterprise accounts — promoting data intelligence solutions and generating qualified pipeline opportunities. Partnered with account executives to accelerate deal progression and shorten sales cycles.
Served as both individual contributor and team mentor. Led a prospect research and contact discovery team, managed campaign reporting, resource planning, and performance tracking across multiple client accounts. Built performance dashboards in Excel, conducted training for new hires, and oversaw CRM data quality.
Managed and executed email marketing campaigns across APAC, EMEA, and LATAM using HubSpot, Mailchimp, and Zoho Campaigns. Improved campaign performance via A/B testing, audience segmentation, and dynamic personalization while ensuring full compliance.
Managed global email marketing calendars and campaign execution across multiple regions. Designed and deployed promotional campaigns, newsletters, and customer engagement programmes using HubSpot and Elastic Email.
Whether you need a data-driven GTM strategy, a CRM overhaul, an email campaign system that actually converts, or a revenue dashboard that gives you clarity in Excel and Lovable — I'm open to consulting engagements, full-time roles, and project collaborations. Let's talk.